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Celebrity, Marketing & Media CoordinatorPosted date: 23-Feb-2010
Location: Pune
Celebrity, Marketing & Media Coordinator
Position Objective: To recruit celebrity support for PETA India, to generate media coverage for PETA India's campaigns and to coordinate marketing efforts Term of Employment: Full-time Location: Pune Reports To: Director of Marketing and Public Relations Primary Responsibilities and Duties: • Develop and make recommendations for new pitch ideas and ways to increase media coverage for PETA India's campaigns, using independent judgment and discretion • Pitch PETA India's campaigns and events to the media and make follow-up calls, as needed • Prepare and manage news releases • Develop target lists for issue and campaign coverage • Develop marketing plans to reach specific audiences according to each celebrity campaign • Stay informed about celebrity and internet celebrity news and gossip • Write and coordinate web features • Coordinate print advertisement and video public service announcement concepts for celebrity campaigns • Approach celebrities and/or their management to garner support for PETA India's campaigns • Manage celebrity campaign projects, maintaining communication between all relevant departments • Coordinate celebrity photo shoots and other support efforts • Coordinate marketing efforts at the launch of each celebrity campaign • Track and analyse the results of each campaign and adjust efforts accordingly • Perform any other duties assigned by the Director of Marketing and Public Relations Qualifications: • Thorough knowledge of animal rights issues and campaigns • Proven interest in celebrity news and gossip • Demonstrated interest in and excellent working knowledge of the internet • Sophisticated understanding and appreciation of creative work • Proven excellent project management, strategic thinking and analytical skills • Excellent written and verbal communication skills • Self-motivation and the proven ability to work independently and as part of a team • Demonstrated ability to communicate effectively with a wide range of people • Ability and willingness to travel occasionally • Ability to make sound, independent judgments without direct supervision • Ability to communicate with a variety of people in a professional and personable manner • Proven excellent organisational skills and attention to detail • Ability to take initiative and follow through • Proven ability to work well under pressure and meet deadlines • Supportive position vis-à-vis PETA India's philosophy and the ability to professionally advocate PETA India's positions on issues • Commitment to the objectives of the organisation Apply at: http://www.petaindia.com/about/jobApplication.asp |
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